The design team at Pentax seems to have asked itself this question before creating its latest ultrazoom digital camera. It promptly answered by borrowing the extremely popular styling of its Pentax K-5 DSLR--and indeed, it's name, bar one letter--to create the Pentax X-5. The new camera takes the K-5's basic design and runs it through a shrink ray, before tacking on a powerful 26x optical zoom lens. A few changes to accommodate the smaller body and the feature-set Pentax chose for the fixed-lens X-5, and hey presto: you've got one very handsome little ultrazoom.