Every feature we add to iPhone must answer yes to one question: Will it make the experience better? So the colors of iPhone 5c received the same intense consideration we apply to everything we make. We even designed the Home screen and wallpaper colors to complement the exterior. As a result, using iPhone is that much more engaging and delightful. -----

With an all-new design, this is iPhone as you’ve never seen it — or held it. iPhone 5c is beautifully, unapologetically plastic, the better to bring its five decidedly uncommon colors to life. Beneath the smooth surface of the seamless outer shell, a steel-reinforced frame provides structural integrity. So iPhone 5c feels reassuringly solid in your hand.

Oh, how quickly things change. Add one of the six Apple?designed cases to your iPhone 5c and it instantly goes from colorfully cool to impossible to ignore. The case design allows the color underneath to show through, creating 30 fun possibilities. So the iPhone 5c Case does more than just protect your phone — it helps it stand out. And it helps you make it yours.Launch your favorite apps. Load your favorite blog.

Long battery life.

The A6 chip is designed to be extremely energy efficient, so you can spend your day taking advantage of all the features and apps on your iPhone. Without worrying about battery life.

iPhone 5c has up to 13 LTE bands. That’s more than any other single model of smartphone. Which means even more iPhone users can experience fast download and upload speeds in more places around the world. Meanwhile, the number of 4G LTE carriers supported by iPhone worldwide continues to grow. So when you’re traveling, you can take advantage of ultrafast 4G LTE networks in more places.

The 8MP iSight camera delivers startlingly sharp photo quality thanks to features like a sophisticated five?element lens. And panorama, which lets you get stunning high?resolution shots of things like packed soccer stadiums. The San Francisco waterfront. Or the high school marching band your friend hired to play “Happy Birthday” outside your window.

New Camera app.

iPhone 5c also comes with a new Camera app that raises your photography game. Now you can shoot images in a square format. And choose from eight live filters than can be applied before or after you take your photo. Use the Instant filter to give a group shot at the beach a vintage color look. Make a sunset even more vivid with the Chrome filter. Or choose Noir to capture a self-portrait in dramatic black and white.

HD video.

Now when you record video in 1080p HD, the new 3x zoom feature lets you get in tighter on your subject. Video image stabilization helps smooth out shaky footage from your high?adrenaline moments. (Running of the Bulls, anyone?) Face detection for up to 10 faces makes sure nobody gets lost in the crowd. And the ability to take still photos while recording video comes in handy when you want to tell that story within a story.

New FaceTime HD camera.

iPhone 5c comes with a new FaceTime HD camera. Larger pixels and an improved backside illumination sensor give it increased sensitivity in low light — great for, say, letting your friend back on the East Coast experience a West Coast sunset with you. You can also make audio?only FaceTime calls with clearer sound than even wideband audio.